Why Morrisons is cutting the price on over 400 popular items

Big four supermarket Morrisons has said it will cut and hold down the price of over 400 of the most popular items from tomorrow to make good food affordable for families this autumn.
By Ismail Mulla
Published 6th Sep 2020, 11:45 BST
Morrisons is cutting and holding down the prices on essential items.Morrisons is cutting and holding down the prices on essential items.
Morrisons is cutting and holding down the prices on essential items.

With the UK now in recession and some family budgets under pressure, the Bradford-based grocer will reduce the prices of the 400 essentials by an average of 23 per cent.

Morrisons said it has already cut the price of over 800 customer favourites across its stores since last year.

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This week’s cuts will span Morrisons fresh food, store cupboard staples and cleaning. Products will include fruit and veg, meat and poultry, bread and cornflakes, rice and pasta, plus bleach, cleaning fluid and toilet rolls.

David Potts, CEO of Morrions, said: “It’s been a tough year for many families who find themselves stretched."David Potts, CEO of Morrions, said: “It’s been a tough year for many families who find themselves stretched."
David Potts, CEO of Morrions, said: “It’s been a tough year for many families who find themselves stretched."

The lower prices are intended to help families returning to work and school. Morrisons says the cost of a family lunch box will be coming down as will the cost of the nation’s most often cooked meal spaghetti bolognese with beef mince, ragu sauce and own-brand spaghetti all dropping in price.

David Potts, CEO of Morrisons, said: “It’s been a tough year for many families who find themselves stretched. To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone. These are not short term promotions these are price cuts that are here to stay.”

Morrisons said it has been listening carefully to customers who have said that budgeting and value for money have become more important since the Covid-19 pandemic started with many worried about its effect on the British economy.

Morrisons price cuts include:

Warburton Sliced Rolls, 8pk

Old price: £1.35

New price: £0.99

Morrisons Bran Flakes, 1kg

Old price: £1.50

New price: £0.99

PG Tips Original Pyramid Teabags, 240s, 696g

Old price: £4.50

New price: £3.49

Morrisons Olive Oil, 1l

Old price: £3.70

New price: £2.49

John West Tuna Chunks in Brine, 4 x 145g

Old price: £5.00

New price: £2.99

Dolmio Original, 750g

Old price: £2.00

New price: £1.45

Morrisons Orange Juice, 3x200ml

Old price: £0.80

New price: £0.55

Morrisons Halloumi, 225g

Old price: £2.00

New price: £1.59

Morrisons Lean Beef Mince 5% Fat, 500g

Old price: £3.30

New price: £2.69

Morrisons Chicken Thigh Fillets, 1kg

Old price: £4.80

New price: £3.99

Morrisons Round Lettuce

Old price: £0.65

New price: £0.45

Morrisons Baking Potatoes, 2.5kg

Old price: £1.45

New price: £1.39

Morrisons Granny Smith Apples, 6pk

Old price: £1.60

New price: £1.19

Morrisons Original Bleach, 750ml

Old price: £0.60

New price: £0.39

Morrisons Toilet Tissue White, 2pk

Old price:£1.00

New price: £0.69

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Related topics:MorrisonsBradfordDavid Potts