Why vegan dessert firm Freaks of Nature is investing £1m as part of expansion plan

Plant-based desserts producer Freaks of Nature is investing £1m in its state-of-the-art manufacturing facilities to meet the rapidly growing demand for its chilled desserts and hot puddings.
By Mark Casci
Published 8th Jun 2020, 09:51 BST
Updated 8th Jun 2020, 09:52 BST
Peter AhyePeter Ahye
Peter Ahye

The Ossett-based brand is installing a second manufacturing line as well as investing in larger and more eco-efficient equipment such as cooking and cooling vessels. Once operational, the company estimates production capacity will be increased by 400%.

Commenting on the latest developments Freaks of Nature founder Peter Ahye said: “This investment is very exciting and marks a significant turning point in our business. In the first quarter of this year our production volumes were up by 100%, despite being held back by Covid 19, and strong indications show they are set to continue. We are also currently developing a number of partnerships with major retailers all of which are building on our position as a leading supplier of great tasting, plant-based puds.

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“Whilst ramping up production to ensure we can efficiently make more of our existing range, it is vital that we continue to innovate. We are preparing to launch some really innovative new products that will add excitement to our brand in the coming weeks. We are passionate about driving our brand forward by developing a broad selection of the highest quality, truly delicious plant-based puds. The response to our products has been absolutely fantastic and that’s not just from individuals seeking out vegan, dairy-free, gluten-free and egg-free options but also from those wanting to have something the whole family can enjoy.”

The factory in productionThe factory in production
The factory in production

The new technologically advanced equipment being installed will help Freaks of Nature with its commitment to reducing the environmental impact of its operations by conserving energy and minimising water consumption. The company’s factory is rated grade A for food safety by the British Retail Consortium (BRC) and is the largest dedicated dairy and gluten free, plant-based dessert factory in Europe.

Freaks of Nature’s range includes chocolate and lemon mousses; chocolate fudge hot pudding; sticky toffee hot pudding; lemon sponge hot pudding and cherry Bakewell hot pudding.

The desserts are sold directly and via own-label lines to major retailers including Asda, Morrisons, Tesco, Sainsbury’s, M&S, CO-OP and Waitrose.

Related topics:OssettEuropeBakewellMorrisonsTesco