Crawshaw adds more meat to the bone with wider choice and better value

The Rotherham-based firm said wider choice and better value have boosted sales, encouraging customers to shop more frequently.

Crawshaw’s CEO Noel Collett, who joined the firm from Lidl, said: “Over the past six months we have launched various initiatives in both the fresh meat and food-to-go proposition that have contributed to improved like-for-like sales across the whole estate.

“These include a mix of new products, a wider choice and better value and this has been complimented by a rebranding and refurbishment programme that has been extremely well received.”

The group said turnover rose 42 per cent to £16.7m in the six months to July 31. Profits were hit by new store opening costs and the group made an operating loss of £140,000.

Crawshaw has ambitious plans to open up to 200 stores over the next eight years, transforming it from a small regional player to a nationwide chain.

The firm said it delivered a strong performance with significant trading momentum and profit growth. “We see our existing customers shopping with us more frequently together with new customers coming through our doors every week,” said Mr Collett.

“Above all, our great quality products at value prices are clearly resonating with new and existing customers alike.”

Crawshaw bought Gabbotts Farm earlier this year giving it 11 retail butchers shops and a factory shop attached to a distribution centre in the North West.