Customer demand sees Safestyle branch out into the conservatory market

The Bradford-based group will begin the roll out of the new service across an initial eight branches next month.

Safestyle has made a name for itself in the replacement windows and doors market, but will now branch out into conservatory refurbishment, replacing roofs and frames of poorly performing conservatories.

Safestyle said there are currently four million conservatories in the UK, many of which were installed in the 1980s and 1990s.

Safestyle’s CEO Steve Birmingham said: “We estimate that the refurbishment market totals 20,000 conservatories a year with further growth expected, driven by new glass and insulation technology that has vastly improved the energy efficiency of a traditional conservatory.

“Everyday we are getting one or two enquiries about conservatory replacements and we were having to say no. We are very excited about the potential for this market.”

He was speaking as the group reported a record 57,682 installations in 2014, boosting underlying profits by 10 per cent to £17m.

The average unit sales price rose 1.6 per cent to £504 and the average order value increased 3.8 per cent to £2,806.

The group is focusing on the South as a key driver of growth​ ​​and it is confident ​it can outperform the market in 2015.​

“Our dedicated focus on quality and price together with our continued geographic expansion into the South and South East as well as our forthcoming entry into the conservatory refurbishment market should lead to further growth,” said Mr Birmingham

After introducing a price increase in January, the company said that order intake in the first 11 weeks of the current financial year has been strong and it is trading in line with expectations.