Definition completes acquisition of this Leeds-based agency

The deal marks Definition’s, which has offices in London, Leeds and Dubai, second acquisition in under three years following its purchase of Limelight in 2018.

Louise Vaughan, managing director of Definition, said: “If ever there was a need for companies to take a fresh look at how they engage with their internal and external audiences to grow belief, reputation, and profile, it’s now.

“In today’s rapidly changing world our clients will benefit from clear, consistent, joined up communications delivered inside and outside their organisation.

“Communication designed to give clarity in an unclear world, directly supporting leadership and business goals.”

The new group has a combined 40 years of experience working for global brands across reputation management and employee engagement.

The enlarged team includes communication and employee engagement specialists, reputation and crisis management experts, former national print and broadcast journalists, design creatives, editorial and content producers and digital marketing teams.

W&P was founded more than 25 years ago in Leeds.

Nigel Howes, chairman of Definition, said: “We have an ambitious growth strategy for Definition which is centred on identifying and leveraging complementary service lines that add significant value to our clients and our business.”

He added: “We were not only attracted by the fantastic pedigree of W&P but the people within the business who share our passion for delivering services that are not only valued by our clients but highly rewarding for our people.

“We now look forward to making our combined aspirations a reality.”

The value of the deal was not disclosed.

Funding for the acquisition was provided by ThinCats with corporate finance support and debt advisory services provided by Ian Marwood, Andy Miller and Matt Tollefson at Sentio Partners.

Legal advice on the transaction was provided to Definition by Dahren Naidoo at Freeths, to Words&Pictures by Tim Wimbush at Needles Partners and to ThinCats by Andrew Curtis at Clarion.