Henry Holland is curating the “fashion spectacle” celebrating the best of UK style which will mark the unveiling of Trinity Leeds on March 21.
Holland, a favourite with A-list fashionistas, said: “Curating the launch ceremony for Trinity Leeds has given me the opportunity to celebrate fashion in a unique and memorable way.
“I was challenged to deliver a spectacular show that will excite Leeds’s shoppers and propel Trinity Leeds into the fashion spotlight.
“It has been an immensely rewarding project to work on and I can’t wait to hear the reaction from the public when it all comes to life on opening day.”
The designer, who counts trendsetters Alexa Chung and Poppy Delevingne among his fans, cannot be at the event but will answer questions about it in an online chat tomorrow.
Hailing from Ramsbottom, Greater Manchester, the 29-year-old first found fame with his T-shirts featuring bold catchphrases.
He launched his own label, the House of Holland, in 2008 and since 2010 has also had his H! by Henry Holland range sold in Debenhams.
Trinity Leeds centre director David Laycock said: “With such a wide range of fashion brands under one roof, we wanted to work with a renowned designer to celebrate the best of British fashion and showcase to the rest of the UK what Leeds has to offer.
“We’re incredibly excited about revealing Henry’s event on launch day and hope that it will capture the imagination of the British public, from those local to Leeds to shoppers up and down the country.”
Fans will be able to quiz Holland about his plans for the show during a Facebook Q&A session tomorrow.
Trinity Leeds is the only major shopping centre to launch in the UK this year and will feature 100 stores, including some new to Leeds such as Victoria’s Secret, Superdry, Hollister and Mango.
The £350m development will also host two rooftop D&D London restaurants, bars and the only Everyman cinema outside the capital.
Local designers and manufacturers will have a special outlet for their wares at the Made in Leeds store.
The scheme, which is spread across three of the busiest shopping streets in the city – Briggate, Albion Street and Commercial Street – is expected to attract 23 million visitors in its first year.
The public will be able to attend the opening from 10am on March 21.
The Facebook chat with Henry Holland will take place tomorrow between 12.30pm and 1.30pm at www.facebook.com/TrinityLeeds