Diamond Dispersions aims to sparkle in the global market

EXPORT-FOCUSED Diamond Dispersions has teamed up with an international sales consultant to help unlock sales potential and grow business in the Far East, United States, Europe and UK.

From its 11,000 sq ft factory in Sheffield, Diamond Dispersions manufactures water-based pigmented dispersions and dispersed dyes to enable customers to make inkjet inks.

The company, which recently won a Queen’s Award for Enterprise in International Trade, was expecting to turn over around £1.2m in its latest financial year, which has just come to a close. The business turned over £750,000 in the year to the end of August 2011, with £40,000 of pre-tax profits.

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Shaun Sagar, who has over 30 years in international sales, met Diamond’s directors Peter Callahan and Sue Wright at a networking event in Sheffield.

Mr Sagar said: “Diamond Dispersions is a very exciting business. It currently has a small share of a rapidly growing market and that’s what interests me – Diamond has masses of potential.

“The team has made strong progress over the last two years, particularly in terms of export, but they are just beginning to open the highly lucrative, multi-million pound market.”

Mr Callahan added: “Shaun has worked with major international companies and is highly skilled at developing business relationships with clients at high levels – exactly what we need. He also understands the demands of our customers and the scope of what we can achieve over the next five years.

“Together we have developed a clear sales strategy that will open the doors to large multi-national print companies. These companies are in the process of developing new technologies for which they will require specialists inks – that’s where we come in.”

More than 80 per cent of everything Diamond Dispersions produces is exported, with China accounting for 30 per cent of total overseas sales.

Mr Sagar said: “Diamond are attracting serious attention for their work in a global market which is set to double in size. The task in hand is to capitalise on the huge opportunities that are undoubtedly out there and deliver exponential growth.”

Diamond Dispersions, which has a headcount of nine, recently invested £150,000 in a new mill.