Digital agency to develop M&S health website

MARKS & Spencer has commissioned Yorkshire digital agency 9xb.com to develop a mobile version of its health and nutrition website for launch this summer.

The site will include customised content and interactive tools that enable users to login and track their body mass index, calorie intake and alcohol consumption on the move.

9xb.com, based in Harrogate, first started working with M&S in 2009 to develop the desktop version of the lifestyle site, to tie in with the launch of healthy food ranges which included Simply Fuller Longer, Eat Well and Count On Us.

Since then, the agency has managed and maintained content on the site.