Huddersfield-based Direct Golf said it will sell retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a range of products from other golf manufacturers on the Tesco direct website.
The same range of golf clothing, footwear, bags, clubs, balls and accessories that is sold on the Direct Golf website will be available on Tesco direct.
Tesco said the deal will allow customers to buy all their golf equipment in one place and collect Tesco Clubcard points.
Tesco direct‘s online marketplace has an invite-only policy and all retail partnerships are chosen to bring the customer more choice.
When customer place their orders through Tesco direct, they will be fulfilled by Direct Golf which will ship the goods straight to the customer.
As part of the agreement, Direct Golf is now an official Tesco Partner, one of a number of major retailers working with the UK’s biggest grocer.
Its other retail partners include Huddersfield-based Mamas & Papas, Wombwell-based Maplin and House of Fraser.
Direct Golf products will also be available for collection in-store through the Tesco ‘Click+Collect’ service.
Customers will be able to choose from a range of delivery options to suit them.
Direct Golf‘s owner John Andrew, a Class AA, PGA professional, said: “We see this is a great opportunity to make the best quality golf equipment available to Tesco customers, in a convenient and cost-effective way.
“We’re thrilled to be partnered with one of the world’s leading retailers, and we think this could be the start of something hugely mutually beneficial for Direct Golf UK and Tesco.
Earlier this year, Direct Golf increased its sponsorship of Yorkshire County Cricket Club, expanding its brand presence in and around Headingley, the cricket club’s home for almost 125 years.
It also launched a new loyalty card system which saw 10,000 customers sign up within the first few weeks.