Discounters benefit from shift in shopping

Growth in Britain’s grocery market slowed over the past month as cash-strapped consumers responded to the economic downturn, shifting spend to discounters Aldi and Lidl.

Market researcher Kantar Worldpanel said growth in the grocery market fell to 2.1 per cent in the 12 weeks to July 8. That compared with growth of 4.2 per cent in the 2011 period and growth of 3.2 per cent in the 12 weeks to June 10.

The data showed record market shares of 2.9 per cent for both Aldi and Lidl, reflecting year-on-year growth of 26.1 per cent and 11.5 per cent respectively.

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Leeds-based Asda saw its market share increase year on year by 0.5 per cent.

Sainsbury’s was also up at 0.1 per cent.

But Tesco and Bradford-based Morrisons saw share dip by 0.4 per cent and 0.2 per cent respectively.