DMP says hello to a new market

DMP, a Keighley-based printing and direct marketing company, has invested more than £500,000 in a state-of-the-art digital print line that will allow it to create personalised campaigns for small and medium-sized enterprises.

The firm has also launched a new website, entitled Hello Market, to enable businesses to create personalised mailings from a range of design formats, buy data, print and mail the campaign.

Tony Kemp, managing director of Hello Market, said the website is designed to help “business owners with no experience to use their own customer data or find new customers, create personalised mail packs and have them delivered within five days”.

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He added: “The process is fully automated and simplifies a process that would usually be the work of marketing professionals.”

The company believes the website will be helpful to independent retailers, professional services and charities. Mr Kemp continued: “My personal hope is that Hello Market will help support small businesses through the economic recovery by becoming their virtual marketing department.”