The Domino’s effect as like-for-like sales increased over the summer

Shares rose 5 per cent in the FTSE 250 firm as the fast food seller announced total UK sales of £140.9m for the three months to the end of September.

Online revenues were up 19.8 per cent to £72.3m, including a doubling in income from mobile orders. It means digital sales now account for 62.4 per cent of UK deliveries.

Meanwhile, Domino’s has launched a major TV advertising campaign and begun a promotional tie-in with The X Factor online app.

The group’s UK store openings target for the financial year has fallen from 60 to 50 as chief executive Lance Batchelor said the introduction of a new store design had delayed the programme.

During the summer, Domino’s announced that its fledgling operation in Germany, where it has 25 outlets, would not break even until 2016 or 2017 after it decided to proceed more cautiously with its plans.

In its latest update, the group said it was making good process transferring most of its stores in the country to franchisees.

Like-for-like sales were up in Ireland and Switzerland.

Mr Batchelor said: “I am pleased to report another quarter of solid like-for-like sales growth across all four of our markets.

“The introduction of our excellent new store design meant a delay in first half store openings, but the programme is now well underway.

“We are making good progress in transferring our German corporate stores across to franchisees, which will be a significant step forward in the evolution of this new growth market.

“We have a number of exciting initiatives in place across all our markets for the fourth quarter and we are confident of meeting City expectations for the full year.”

The group has 833 outlets with 746 in the UK, including places like Barnsley, Bradford, Brighouse, Halifax and Huddersfield in Yorkshire.

Canaccord Genuity analyst Wayne Brown said there were increasing concerns about Domino’s opening programme “creaking significantly”.

But N+1 Singer’s Sahill Shan said the update showed the UK business continued to be in good shape and on track to deliver another year of double digit revenues growth.