Firms’ golden opportunity to reach to Brazil

BRAZIL took centre stage at the end of London’s Olympics closing ceremony when the mantle was handed over to Rio.

Now, UK Trade & Investment (UKTI) says firms across the UK have the opportunity to capitalise on future business openings in Brazil, which is one of the world’s fastest-growing economies and will host both the 2014 World Cup and the 2016 Olympic Games.

Mark Robson, regional director for UKTI Yorkshire and the Humber, said: “London 2012 was a real showcase for the UK and, thanks to the fantastic achievements of our local athletes, for the Yorkshire and Humber region too.

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“Now, with the world’s gaze shifting to Brazil in the run-up to the World Cup and the Olympics – and with £10.43bn due to be spent on infrastructure and venues for the 2016 Olympics and Paralympics alone – there is a ‘golden’ opportunity for businesses from our region to make the most of the Games’ legacy and highlight the wide range of services and products they can offer, both to Brazil and other international markets.”

In Yorkshire and the Humber, exports to Brazil last year totalled nearly £373m – and to build on this, UKTI is launching two new schemes in the region designed to help exporters gain a foothold in Brazil and beyond.

In September, UKTI Yorkshire and the Humber will launch its Passport to Global Sports Projects programme with a one-day introductory workshop in Sheffield. The 12-month programme offers a package of specialist support for exporters looking to target the global sports projects market.

Then in November, UKTI will take companies on a trade mission to Brazil. The mission will be multi-sectoral but will be timed to coincide with the global football exhibition Soccerex in Rio.

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The mission will take in Sao Paulo – Brazil’s industrial heartland offering opportunities in a range of sectors including engineering and healthcare – and Recife, one of the country’s prime business centres, with an optional visit to Rio.

For more information on the Passport to Global Sports Projects Programme, call Kathryn Borg at UKTI Yorkshire on 07500 445 074. To register for the trade visit to Brazil, email [email protected]