Future of Pontin's brighter as offers come in for the holiday camp chain

Administrators at KPMG said they were confident of securing a sale in the coming weeks after receiving the initial bids for Pontin's.

The holiday company called in administrators in November, but all five sites – at Brean Sands in Somerset, Camber Sands in Sussex, Pakefield in Suffolk, Prestatyn Sands in Wales and Southport in Merseyside – are being run as normal while a buyer is sought.

KPMG said the majority of bidders were interested in keeping the business going and retaining the Pontin's brand. But in a blow to unsecured creditors, administrators said they were unlikely to receive enough money from the sale to pay the 3.6m owed to them.

Rob Croxen, joint administrator of Pontin's and restructuring director at KPMG, said: "All employees, customers, suppliers and the various stakeholders involved in Pontin's have rallied throughout the administration process.

"Clearly this is a tough time for all concerned, but the level of support really reflects the goodwill the brand has earned over its long history.

"We have received a great deal of interest in the business and should be in a position to make an announcement on the sale of the business in the coming weeks."

KPMG said it had paid all staff wages for Pontin's 850 employees and said pension contributions were up to date. Pontin's collapsed into administration after struggling in recent years from the arrival of cheap package holidays.