Golf Direct UK signs up to become part of Tesco direct’s online marketplace

Huddersfield-based Direct Golf said it would sell a wide range of retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx on the Tesco direct website.

The same range of golf clothing, footwear, bags, clubs, balls and accessories that is sold on the Direct Golf website will be made available on Tesco direct.

Tesco said the deal would allow customers to buy all their golf equipment in one place while collecting Tesco Clubcard points.

When customers place their​ orders through Tesco direct, they will be fulfilled by Direct Golf which will ship the goods straight to the customer.

As part of the agreement, Direct Golf is now an official Tesco Partner, one of a number of major retailers working with the ​UK’s biggest grocer.

Its other retail partners include Huddersfield-based Mamas & Papas, Wombwell-based ​Maplin and House of Fraser.​​

Direct Golf products will also be available for collection in-store through the Tesco ‘Click+Collect’ service. Customers will be able to choose from a range of delivery options to suit them.

Direct Golf’s owner John Andrew, a Class AA, PGA professional, said: “We see this is a great opportunity to make the best quality golf equipment available to Tesco customers, in a convenient and cost-effective way. We think this could be the start of something hugely mutually beneficial for Direct Golf UK and Tesco.”

Earlier this year, Direct Golf increased its sponsorship of Yorkshire County Cricket Club, ​expanding its brand presence in and around Headingley, the cricket club’s home for almost 125 years. It also launched a new loyalty card system which saw 10,000 customers sign up within the first few weeks​.

Direct Golf UK, which started as a small shop in Huddersfield, now has 20 branches nationwide.