Mr Sands is the chairman of Elmwood, the global brand design consultancy which has offices in Leeds, London, Melbourne, New York, Singapore and Hong Kong.
Elmwood’s current retail clients include Canadian supermarket chain Loblaws, Australia’s Coles Supermarkets and Morrisons.
Mr Sands has worked with Asda for nearly three decades and sat on Walmart’s international strategy council. Other retail clients have included Iceland, Pets at Home, Ann Summers and B&Q amongst others. He received an OBE in 2011 for outstanding services to the creative industry.
His appointment as a consultant will see Mr Sands work with Gordons on an ongoing basis, specifically to create additional opportunities within the retail sector.
In particular, he will help develop a distinct insight-driven service proposition for the Yorkshire law firm based entirely from the retailers’ perspective.
Mr Sands will also work with the firm’s head of operations and compliance, partner Victoria Davey, to continually enhance the firm’s service-focused approach in order to generate additional client benefits.
The two businesses already know each other well as Elmwood was responsible for Gordons’ most recent rebrand and has been a client of the firm for ten years.
Paul Ayre, managing partner at Gordons, said: “Our retail offer is going from strength-to-strength and its continued momentum is seeing us consistently secure new clients within the sector.
“Our ultimate objective is to be the retailers’ law firm of choice.”