Gratterpalm’s TV ad campaign aims to open windows for Hunter

Gratterpalm’s brief is to raise awareness of Hunter Douglas’s Luxaflex brand among both house-proud, style-conscious consumers and interior design professionals.

The 30-second advert features abstract images of models wearing creations made from various Luxaflex fabrics, positioned in front of the blinds.

As well as increasing awareness of the Luxaflex brand, the TV commercial is designed to highlight three key product ranges within the portfolio: Silhouette, Facette and Duette.

Chris Lapthorne, head of marketing at Luxaflex, said: “As this TV commercial is a UK-first for Luxaflex, we wanted a campaign that communicated what the brand is really about and captivated our target audience.

“Gratterpalm immediately understood the brand’s core essence and has delivered a high-impact creative that really stands out and reflects Luxaflex’s stylish and luxurious blinds.”

Pete Camponi, creative director at Leeds-based Gratterpalm, said: “We wanted to present the range of Luxaflex blinds in a way that is visually appealing, and so we came up with the ‘window styling’ creative, which positions Luxaflex as a fashion statement.”

The 30 second advert is set to be aired on ITV Network, Daybreak (ITV Breakfast), ITV2, Five, Fiver US, E4, Sky 1, Sky 2, Dave, Alibi, Home, Watch, GOLD, Comedy Central and Sky Movies.

Gratterpalm focuses on brands and retailers and counts Asda, DFS, Greggs and Morphy Richards among its clients.

Established in 1978, the agency has a 150-strong team.

Gratterpalm is working in partnership with Portal Communications, the design agency responsible for the non-broadcast elements of the campaign.

Last month, Gratterpalm won the brief to develop a campaign for the Butterkist brand.

Tangerine Confectionery, manufacturer of the UK’s best-selling popcorn brand, is investing in a 2011 campaign, which includes updating its TV commercial based around the strapline, “You can’t resist Butterkist”.

For the interactive element, it will be producing a social media campaign based around Facebook.