Green light for change of address

A MAJOR Yorkshire office building has been renamed in a bid to attract tenants.

Latitude Red, which was built on Whitehall Road in Leeds in 2009, will be officially re-launched tonight as No 1 Leeds.

The move comes after Knight Frank was appointed as sole agent on the 122,000 sq ft building, replacing previous agents BNP Paribas Real Estate and Jones Lang LaSalle.

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No 1 Leeds is IVG's first investment in the city after it bought the property as part of a portfolio in the UK from HBG Properties – now BAM – in 2007.

Guy Cooke, of Knight Frank, said: "It is a big vacancy in IVG's portfolio and so there is a need to shake things up. We weren't impressed with the marketing material and decided to ditch the name and give it a fresh lease of life."

Much has also been said of

the building's location – it sits to the south of the station, rather than the north, which is the traditional city centre office market.

But Mr Cooke dismissed the remarks: "It's about 10 minutes' walk to get to the station and shops. People don't think twice about walking 10 minutes in other cities."

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He added: "We are trying to progress a number of discussions with potential occupiers at the moment and we hope to be able to make announcements in the not-too-distant future."

Matt Mason, of IVG, said: "We have renamed the building No 1 Leeds. It's a bold claim, but one which we believe reflects the buildings advanced specification, superior build quality and its prominent location fronting Whitehall Road."

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