Guillon named as new Mulberry CEO

British success story Mulberry today unveiled a Frenchman as its new chief executive.

The luxury handbag maker, which has stared down the economic gloom in recent years with soaring sales and profits, has poached 46-year-old Bruno Guillon from French luxury brand Hermes.

Mr Guillon, who also previously worked for Louis Vuitton Moet Hennessy, will succeed current executive chairman Godfrey Davis from March 1 next year.

He said Mulberry, which was founded in 1971 by Roger Saul and his mother Joan in Somerset, was a “great English brand with a unique heritage and an exceptional opportunity for growth”.

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