Halifax said its employees are providing front line support to customers to help them with their banking needs throughout the coronavirus lockdown.
The new advert, filmed by staff over the last week whilst Government restrictions have been in place, shows them working in branches, call centres and at home, as they play their role in helping customers to navigate the financial uncertainty caused by the global pandemic.
Mothiur Rahman, 35, from Bradford is one of the faces featured in the advert, continuing his role as a business analyst from home, which he shares with his wife and four children.
Mr Rahman said: “At the moment, I’m working from home in my son’s bedroom, which can be interesting at times with the children off school.
"As part of my role I am responsible for making sure our branches can still operate safely in the current conditions so despite being separated from my team, we’ve been pulling together to make sure Halifax can still be there for those who need us.
“It’s been a great experience being involved in making the advert and I hope when our customers see it they feel reassured that Halifax is with them every step of the way at what is a worrying time for many.”
Russell Galley, managing director of the Halifax, said: “It’s at times of adversity when you see the best in people and I am incredibly proud of Mothiur and our colleagues right across the country for their dedication at this challenging time.
"They are the heart and soul of Halifax and continue to show such commitment and compassion for customers despite the current circumstances. This is why we wanted to take the opportunity to showcase the effort colleagues are making to maintain their support for hundreds of thousands of families every day, whether that’s within a branch, call centre or from makeshift office space at home.”
The advert will premiere on Saturday April 18 during the ad break of Britain’s Got Talent on ITV.
Halifax has introduced a raft of measures to support customers impacted by coronavirus including payment holidays for up to three months on mortgages, loans and credit cards.
No interest will be charged between April 9 and July 9 on the first £500 of arranged overdrafts and customers can get emergency access to savings in fixed term accounts without charge.
The bank has also launched a dedicated telephone service to support people over 70.