Heatshot warms to Europe expansion

A COMPANY which has created a new product for cleaning and de-icing car windscreens is expanding into Europe after signing a number of distribution deals.

Heatshot, based at Lancaster Way in Yeadon, has already signed exclusive distribution deals across the UK and the US after its launch last year and now hopes to boost sales in Europe.

It recently attracted investment from Yorkshire businessmen Gordon Black CBE, formerly of Keighley-based Peter Black Holdings, and Mark J Nelson, group managing director of Airedale Mechanical and Electrical. It also has the support of the Leeds Rhinos.

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Clients include Bradford, Reading, Lincolnshire and East Riding councils, as West Yorkshire Police, West Midlands Police, East Riding Police, the Scottish Ambulance Service and the West Midlands Ambulance Service, as well as the East Yorkshire Emergency Blood Delivery Service. The first ever Arctic-bound lifeboat has also been installed with Heatshot.

The company hopes to achieve a gross revenue figure of more than £1m in its first year of trading, excluding US sales.

Heatshot is installed between the windshield washer fluid tank and the exterior spray nozzles of a car. It heats and delivers hot wiper fluid on demand to the windscreen via the vehicle’s factory-installed washer system.

Mr Black said: “The beauty of Heatshot is its simplicity. Everyone hates scraping ice off the car in freezing winter conditions. Now you don’t have to. The Heatshot system is quick, simple and cost-effective and will be invaluable this winter if the reports of a desperately cold winter come true.”

Managing director Nick Wells co founded Heatshot along with fellow Yorkshiremen sales director Kirk Allan and marketing director Simon Young.

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