How video production has benefitted from online businesses

THE pandemic has led to a dramatic rise in the number of companies trading online, a trend which is boosting the fortunes of a major Yorkshire-based video production agency.

Dave Smith, previously the marketing director at weighing scale manufacturer Marsden, has joined Stada Media as marketing manager.

Stada Media has this year seen inquiries soar – part of a wider economic trend.

Research by Growth Intelligence revealed that between March and July more than 85,000 UK businesses launched online stores or joined online market places.

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A spokesman said: “Videos are now seen by many businesses as an important part of a strategy to increase their online presence, because they help to provide

easily digestible information about a company’s products or services.”

Stada Media’s CEO Danny Lacey plans to capitalise on the growth in online trading. He has hired a new marketing manager to promote Stada Media to a wider audience.

Mr Lacey said: “The lockdown period has forced most companies to move what they do online.

“With a second lockdown, and home working here to stay for many, doing things online – purchasing, communicating, even reading or playing games – is becoming bigger than ever.

“This means businesses need to ramp up their visibility in Google searches, as well as provide visitors to their website with a more engaging and informative experience. That’s where video comes in.”

Dave Smith, previously the marketing director at weighing scale manufacturer Marsden, has joined Stada Media as marketing manager.

It follows the appointment of Ben Dews as director of business development in August. Mr Smith said: “Throughout my marketing career I’ve always advocated the use of video.

“We all now want information quicker, clearer and more easily accessible than ever.

“In fact, 72 per cent of customers would rather learn about a product or service by watching a video.

Mr Smith added: “Video is also a vital optimisation tool for your website – the more video content a website has, the more likely it is to appear high up in Google when a potential customer performs a search.

Stada Media, founded in Wakefield in 2009 by Danny Lacey, provides video, animation, motion graphics and live streaming services.

The company’s clients include Leeds City Council, EMIS, Bodyform and Coral Windows.


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