IBM director to share ideas at university

A director from IBM will give an insight into the company’s success in transforming its business model at an event next month.
By The Newsroom
Published 18th Oct 2011, 10:52 BST

Brendan Dineen, director of demand programmes for UK and Ireland, will speak at Hull University Business School at 6.30pm on November 9.

IBM moved away from the production of computer hardware and software which made its name – International Business Machines – to offer specialised business services and thought leadership.

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Mr Dineen is responsible for developing and executing marketing campaigns that will deliver sales for the IBM business across all products, services and sectors.

The presentation will be introduced by Dr Jim Grieves, lecturer in organisational analysis, change, learning and behaviour, and will feature a question and answer session.

To book a place at the event, visit www2.hull.ac.uk/hubs/news-events/events/big-thinking.aspx

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