Infoserve announces joint venture

LEEDS-based Infoserve Group, the online local business search and directory company, has entered into a joint venture with Iliffe News and Media.
By The Newsroom
Published 11th May 2010, 10:40 BST

Iliffe News and Media is the media arm of Yattendon Investment Trust with interests in local media, including newspaper publishing and television.

Under the agreement, a joint venture company, called 2i Local, will offer SMEs (small and medium-sized enterprises) the opportunity to buy a combined internet and print advertising package. This will give businesses guaranteed exposure to their target market through online local search and newspaper coverage.

Hide Ad
Hide Ad

David Fordham, the chief executive, Iliffe News and Media, said: "We have the experience of providing local businesses with tailored and innovative print solutions, whereas Infoserve can help them to be found quickly and easily when people search for them on the web.

"We will now be discussing the concept with newspaper publishers across the UK and offering them a turnkey solution to reinvigorate and substantially leverage their trades and business advertising sections."

Related topics:Leeds