Internet pioneer Netconstruct in the arms of new owners

WHEN Netconstruct was founded in 1995, the internet was in its infancy. Over in the US, a company called Amazon had just started selling goods online.

As a true internet pioneer, Wetherby-based Netconstruct soon grew to become one of the largest web development companies in the North of England. Over the years, clients that have used Netconstruct’s services have included Cadbury Schweppes and the Greater London Authority.

Yesterday, Netconstruct gained a new owner. Search engine optimisation and digital marketing specialist Ingenuity Digital Holdings (IDH) revealed that it had acquired NetConstruct from David Bentley, its founder, for an undisclosed sum.

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IDH, whose main trading operations are Ingenuity Digital and The WebMarketing Group, is based in London, Leeds and Harrogate. Following the acquisition, the group employs more than 100 marketing professionals. Dennis Engel, the chief executive of IDH, said: “To date, the primary focus of the group has been search marketing for medium and large companies in the UK and internationally.

“This is an important strategic acquisition for us following several years of strong organic growth. It broadens our offering and the powerful synergies it brings will benefit both sets of clients.

“With further acquisitions currently being planned, it represents the next step towards IDH becoming one of the largest full service digital agencies in the UK.

“We are very excited about working with the team at NetConstruct. They have built up a superb reputation for delivering high quality and often complex online solutions to their clients.”

Oliver Hoffman, national head of corporate finance based in the Leeds office of Mazars, advised the vendor, with legal advice being provided by Paul Berwin of Berwins Solicitors. The buyer was advised by Steven Hubbard of RSM Tenon and Paul Johnson of Irwin Mitchell.