Jeweller Aurum Holdings boosted by Christmas sales

Luxury jeweller Aurum Holdings posted strong Christmas trading figures despite the severe winter weather as internet sales at the group soared.
By The Newsroom
Published 17th Jan 2011, 08:22 BST
Updated 17th Jan 2011, 08:23 BST

The company, whose brands include high street chains Mappin & Webb and Goldsmiths, said like-for-like sales during the five weeks to January 9 were up by 14.5 per cent while sales for the 49 weeks leading up to the date rose by 16 per cent.

The results were boosted by a particularly strong performance from online sales, with these soaring by 53 per cent after the group launched new websites for both Mappin & Webb and Goldsmiths, with enhanced product ranges.

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Its new click and collect service, which enables people to buy products online and them pick them up in store, was also popular.

Goldsmiths was the best-performing individual brand, with sales up 19 per cent during the Christmas trading period, while Mappin & Webb enjoyed an 11 per cent rise.

The group attributed the strong sales growth to improved product availability and range.

The group said, based on the latest sales figures, it expected to report a "substantial increase" in underlying earnings for the year ending January 30.

Justin Stead, chief executive of Aurum Holdings, said: "Together with our growing online offer, I am confident we will continue to see significant sales and profit growth in the coming years."