Ladbrokes sees ‘resilient’ demand

The group, which runs 2,100 betting shops across the UK, made a profit of £71.8m in the half year to June - lower than the £105.1m achieved a year ago when the World Cup boosted trading.

The amount staked by over-the-counter customers in the UK fell 2.3 per cent to £1.25bn but this was more than offset by a 8.5 per cent jump in machine gambling to £4.9bn in the half year.

The sum left by losing punters overall in the UK was down by 4.4 per cent to £202.2m after a disastrous Cheltenham festival for the industry was countered by the Ascot, Epsom and Grand National meetings.

Ladbrokes said: “Though we remain cautious on the outlook for the UK economy, over-the-counter activity continues to be relatively resilient.”

The company added that revenues in July were up 13.6 per cent when adjusting for the World Cup. Shares opened more than 1 per cent higher today.