LMVH reveals the secrets behind brands

for the first time in its history, luxury conglomerate LVMH has provided a peek into its exclusive workshops, design showrooms and wine cellars – to reveal the hundreds of hands and delicate workmanship behind its expensive brands.

By The Newsroom

Published 18th Oct 2011, 11:05 BST

Seeking to “reveal the true nature of high quality”, according to LVMH, the company opened up 25 of its brands to the public over the weekend.

Couturiers like Christian Dior and Givenchy welcomed hundreds of the curious in Paris, while in France’s champagne region, top makers from Dom Perignon to Moet & Chandon opened their cellars.

In Italy, Bulgari, Fendi and Pucci participated in the ‘Private Days’, which also reached Spain, Scotland and Poland.

LVMH publishes third-quarter sales figures today, with analysts expecting strong growth.

Despite the tough global economic environment, the luxury sector has continued to grow helped by a resurgence of demand in Europe and strong performances in Asia.

“The group communicates a lot about its financial performance but not enough about its savoir-faire and its history,” said LVMH.

Paris France