Marketing: Jaywing wins £2m of new business

Media company Jaywing plc announced that it has won over £2m of new business.

Jaywing CEO Rob Shaw

The Sheffield-based business said it has entered into a contract with SugarCRM to manage its digital marketing and creative duties in key markets around the world.

The contract win has seen an expansion in Jaywing’s role with the US-based business, adding digital marketing, PR, brand and creative services.

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The account will be managed by Jaywing from both the UK and Australia.

Jaywing has also been appointed by delivery firm Hermes as its lead marketing agency in a two-year contract to manage the brand’s entire account.

Jaywing said that its long-standing client challenger bank first direct has appointed it as a retained PR agency in a move that sees further expansion of Jaywing’s agency services.

Rob Shaw, CEO of Jaywing, said: “It’s fantastic to see so many of our clients benefiting from the years of effort that have gone into creating a truly collaborative culture that ensures we’re able to deliver an agile approach to client relationships across the range of our specialist disciplines.

“Our model ensures that clients get the very best in brand and marketing strategy and execution, technology and data science, exactly, and only, when they need it.

“It’s far from easy to bring those previously disparate disciplines together as it takes rare and special skills, as well as an environment that fosters the desire to do so.

“I’m delighted to see the fruits of our labour across so many diverse clients and industries.”