The first Leeds edition of the festival will take place on November 3-4 and will feature a series of open discussions, talks and demo sessions centred on new technologies and mobile innovation.
It will also feature the long-running Swedish Beers networking event.
The festival aims to bring the business community together to network and gain insight into how new technology is disrupting the way we work, live and do business.
The event gathers people from all walks of mobile life including app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, retailers and more.
Speakers include James Tagg, technology entrepreneur, inventor of the first LCD touchscreen and author of Are The Androids Dreaming Yet, Lloyd Davis, a social artist, blogger and community builder, Patrick Smith, a business entrepreneur and open water swimmer, Lesley Cowley, former chief executive of Nominet, and Bernard Ginns, business editor of The Yorkshire Post.
Ms Keegan said: “After a successful four years of running the Heroes of the Mobile Fringe Festival in Barcelona, it’s lovely to bring it back to the UK and find out what’s hot and happening tech-wise in the North of England.
“And after 15 years of Swedish Beers Mobile Networking parties in cities from London to San Francisco via Barcelona and Berlin, it’s about time we visited the North of England and look forward to a warm welcome in Leeds.”
Ms Keegan advises media owners on mobile strategy. She also works with brands and mobile start-ups.
The festival takes place at the headquarters of telecoms firm aql. All the sessions are free to attend and open to all. Registration is open now.
Adam Beaumont, chief executive of aql, said: “We have been supporting the Heroes of Mobile international events at the Mobile World Congress for several years and we are very happy to host the first Leeds edition at our headquarters in the heart of our city.
“Bringing the Heroes of the Mobile Fringe Festival to the North is a step towards promoting the region’s innovative and digital skills at an international level and supporting the growth of the local mobile community.”
Developers are invited to apply for a free spot at the festival to promote their apps and services via http://bit.ly/LeedsHeroes2015