More are happier with their lot
Residents in Edinburgh were said to be the happiest, while Londoners were the least happy, the study found.
The research also showed that a simple heart-felt "thank you" from a friend or loved one gave people a feelgood factor, and was worth more than earning more money or owning materialistic goods such as an impressive car.
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Hide AdTwo-thirds of those questioned said they felt unhappy when people did not take the time to say thank you.
Gary Price, marketing director for Aviva, said: "It is interesting to see that, despite the recession, the last five years have allowed many to reassess what is truly important to them in life."