More vegan success for HECK as it confirms new store distribution

© Glen Minikin - Honey the miniature sausage dog who loves vegan sausages. Olivia Moore 25 from Harrogate, and Honey one year old Miniature Dachshund who snaffles up Vegan sausages.

The Heck Breakfast sausage will be launched into Sainsbury’s this week and eight different flavours of burgers and sausages has been stocked by Tesco - all of which comply with a plant-based diet.

HECK, based in Bedale in North Yorkshire, is the fastest-growing business in Yorkshire and the new listing means its vegan products will be available in more than 1,000 stores.

HECK’s co founder Jamie Keeble said: “These two listings means Heck vegan is now available in over 1000 stores in the country, amazing since we only launched the range just over a year ago in Waitrose.

Date: 12th June 2017.
Picture James Hardisty.
Country Week.
Andrew Keeble, MD of Heck Sausages, Lime Lane, Sinderby, near Thrisk, North Yorkshire. — Date: 12th June 2017. Picture James Hardisty. Country Week. Andrew Keeble, MD of Heck Sausages, Lime Lane, Sinderby, near Thrisk, North Yorkshire.

“We are seeing a huge shift in eating patterns as people look for either flexitarian or vegan choices.

“All our burgers and sausages are lean and clean plant based, so no nasties or “fake meat”.

“It’s been a huge hit with all our customers.”

HECK was founded by five years ago by the Keeble family and quickly found fame for creating quirky variations on established products. It created 75 jobs when it opened a £3.5m factory in 2017, giving it the capacity to produce more than 700 sausages per minute.

Earlier this year it confirmed an export deal to supply its wares into Australia and HECK is currently on track to make £30 million in 2019.

Mr Keeble added: “ Our vegan range is now in 800 stores in Australia and in September we will be launching into Holland’s biggest supermarkets. I can really see one day when vegan sells as much as our traditional ranges.”