Morrisons launches food box for families

Morrisons has launched a food box that offers families the ingredients for five meals together with recipes describing how to cook them.
Morrisons food box.Morrisons food box.
Morrisons food box.

The family recipe box - called Five Meals to Feed a Family of Four - is designed to provide quick, easy and affordable homemade meals that families can cook from scratch at home.

The boxes cost £30 including delivery.

Every meal is designed to be served in the evenings and make mealtimes a social, family experience.

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The launch comes after a study released earlier in July showed an increase in family dinners during lockdown, with shared family mealtimes being cited as positive for mental health and social wellbeing

Tessa Callaghan, head of food boxes at Morrisons, said: "Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic.

"It can be difficult to constantly cook up new dishes that please everyone. So, we wanted to create a great value box that contained high-quality produce and recipe cards - to make it easier to try new things.”

The Morrisons family recipe box contains full retail-sized packs of ingredients. This means customers will also have ingredients left over at the end of the week - which they can use to cook more meals.

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Recipes that are included in the Morrisons Five Meals to Feed a Family of Four box are:

- Classic Spaghetti Bolognese

- Veggie Pasta Bake

- Rosti Topped Cottage Pie

- Sausage Tray Bake

- Mixed Bean Chilli with Wedges

The box contains 22 different products and weighs 14kg.

Bradford-based Morrisons has sold tens of thousands of food boxes.

Customers can now choose from 15 varieties including; a Vegetarian Food Box, Gluten Free Food Box, BBQ Food Box, Market Kitchen Takeaway Favourites Box and British Farmers Food Box.

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