Moss Bros seeing success of makeover

The firm, which has 155 stores, reported same-store sales growth of 8.2 per cent in the 15 weeks between January 30 and May 14, which lifted gross profit by 9.8 per cent.

Moss boss Brian Brick, who is leading a makeover plan, which involved selling its Hugo Boss franchises, said the group had benefited from its stronger offer.

Elsewhere, the company opened its first new-look store in Canary Wharf earlier this month, which combines its hire, retail and bespoke businesses under one roof.

Moss Bros, which also trades as Savoy Taylors Guild and Cecil Gee, has used proceeds from the £16.5m sale of the Hugo Boss stores to revamp its own outlets, invest cash in its online offering and pay off debts.

Mr Brick said the company’s strong performance was helped by its decision not to go on mid-season sale this year.

He added: “We are pleased with the sales momentum which has continued into this year and the control on margins.

“There is no doubt that we are benefiting from strengthening our product offer.

“The selective refurbishment of our stores and a more simple business model will enable us to focus on the strengths of the core Moss brand.”

Mr Brick said the group remained confident a developed product offer and upgraded presentation of stores would deliver medium-term growth.

Moss said total sales were up 12.9 per cent in the period.