Mums have the same needs the world over
Mother and baby goods retailer Mothercare Plc said investors were underestimating its overseas growth potential as it posted a 22 per cent rise in first-half profit.
"We think there's a huge (international) opportunity and it's perhaps not understood as well as it could be," chief executive Ben Gordon said.
"When you see it in market you understand it better. The brand travels fantastically well and we don't have to change the product much from country to country. Mums have the same needs in Manchester, Mumbai or Moscow."
Mothercare saw worldwide sales rise by 7 per cent to 590.2m in the 28 weeks to October 9.