New business director proves Savvy move

Ms Cubley will be responsible for global account growth, strategic management and raising the company’s profile with key stakeholders.

She will also be responsible for moving the business into new market sectors and customer groups.

She will be based in the company’s Leeds headquarters.

Catherine Shuttleworth, the chief executive at Savvy Marketing, said: “We have created this new role to further aid the strategic development and growth of the business.

“Paula has a wealth of experience working with both domestic and global brands and a real understanding of the agency world. As our business continues to expand we need to ensure that we retain and recruit talent that will help us deliver our objective of profitable growth.”

Commenting on her appointment, Ms Cubley said: “I was hugely attracted to joining Savvy. It is a business renowned in the industry for its creativity and ambition and continued growth.

“The company has achieved great success to date and I’m looking forward to developing the business even further, and spreading the word on what Savvy can achieve for its clients.

“There’s continued opportunity at Savvy to drive global account growth, and ultimately deliver successful well-thought through marketing campaigns that will make a commercial difference.

“These are really exciting times at Savvy and I’m glad to be on board.”

Before joining Savvy Marketing Ms Cubley held several board level positions including head of marketing at Dubit, operations director at Sledge, and founder and CEO of her own business.

Ms Shuttleworth got her first taste of business while at Notre Dame School in Sheffield.

As part of a young enterprise initiative, she was part of a team of students that made chopping boards from old desks.

By the age of 16, she was working in a chemist in Sheffield and drew inspiration from the owner of the business.

After polytechnic and spells at Lowndes Queensway, Legal & General, Dixons Stores Group, and Yorkshire Bank she joined the Marketing Store agency and worked her way up to managing director.

She founded Savvy three months after the birth of her third child, along with accounts manager Linda Skelton and company secretary Andrew Jones, who would later become the Conservative MP for Harrogate and Knaresborough.