New Era lands its biggest catch in Singapore

New Era’s deal is to supply a range of diets for the 100,000 marine animals, across more than 800 species, inhabiting 60 million litres of water in the Resorts World Sentosa (RWS) Marine Life Park in Singapore.

This final element of the US$5bn integrated hotel, gaming and attractions complex on Singapore’s Sentosa Island opened in December last year. RWS is part of the Malaysia-based Genting Group.

Over the last year, New Era’s technical staff consulted with Marine Life Park’s curatorial team advising on quarantine techniques and feeding strategies, resulting in RWS placing its first order with the company.

New Era, which is based in Thorne, near Doncaster, is staffed by 20 people and recorded a turnover of £1.5m in its latest financial year, up 50 per cent on the previous year.

Craig Sowden, director and chief curator of SEA Aquarium, said: “We are pleased to be able to work with New Era to support the world’s largest aquarium, the SEA Aquarium.

“Its experience in providing nutrition to aquariums around the world proved to be a natural choice when choosing a reputable organisation to feed our 100,000 marine animal residents.”

Peter Kersh, New Era’s managing director, said: “We are extremely excited to have secured this landmark order.

“We are totally confident that our products will deliver major benefits for RWS because they are not only easy to manage and sustain fish health and water quality but, with no preparation required, they are also economical. The RWS order helps to augment our reputation in the growing public aquariums market – the world is our oyster!”

New Era declined to disclose the value of the RWS order. It said its export business represents more than 40 per cent of turnover. Four new members of staff were recruited last year.

New Era supplies more than 100 major aquariums across the globe, primarily in Europe and North America and recently exhibited at the International Aquariums Conference in Cape Town.

The company, founded in 2005, is working with existing and other new build aquariums in China, Korea, Hong Kong, Malaysia, the Pacific and Latin America.