Richard Hamer has founded RunAlong with fellow Otley AC member Liam Dunne, with the first event scheduled for September 22.
Mr Hamer, who owns Blue Sky PR, and Mr Dunne, who works for the Royal Mail, are now planning forthcoming events for New Year’s Eve and March next year.
The pair intend to base the majority of their events in Otley, where they both live. Mr Hamer said: “We want to help promote the town as well as boost the local economy, and with so much amazing countryside on our doorstep we won’t be stuck for routes.”
RunAlong’s first race, the Folkin’ Reservoir Ramble, will see runners compete at two distances along parts of the Six Dales Trail and Washburn Valley.