New look, new logo sees the return of kwiksave

The kwiksave name, now owned by the York-based firm, is set to make its return to the high street next month, when the first kwiksave convenience store opens its doors. The group said the black and red logo hinted at the original logo colours and conveyed the retailer’s value message, whilst creating instant recognisability.

Nick Ivel, chief executive of Costcutter, said: “Kwiksave is an iconic brand that was a fixture on the high street for many years.

“Its core proposition was value and this is something that our new format of kwiksave convenience stores will continue to pro- vide.

Ian Bishop, marketing director, added: “It was important to us to retain elements of the original brand in our new kwiksave convenience stores and develop it into a modern retail proposi- tion.”