New PR agency in private client drive
Tim Toulmin, former director of the PCC, and Sallie Ryle, a former Yorkshire Television PR executive who went on to be senior communications consultant for ITV Studios, set up Alder Media in February.
Mr Toulmin, who stood down from the newspaper watchdog in December 2009, said: “We live in a time when news is immediate and global – 145 million people around the world read UK newspapers online every month, there are 200 million on Twitter, and millions more watch 24-hour news and listen to news online.
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Hide Ad“People’s reputations can be changed permanently in an instant. Planning ahead for how to deal with publicity is the single most important thing people can do to influence how they are viewed by the public. Between us, Sallie Ryle and I have 45 years’ experience in the media, advising everyone from the internationally famous to people whose only concern is to stay anonymous.”