New 'strong' name for marketing agency

The Leeds-based company, founded in 1983, said digital marketing will now sit at the centre of the business.

John Morgan, chief executive, said: "We wanted to create a brand that retained echoes of Brahm and swamp, and that was strong, clear and straightforward.

"All our experience tells us that in this rapidly changing marketing environment, where there is more and more complexity, clients increasingly want someone who offers clarity.

"We're in a very different marketing world to the one Brahm was in when it started out. The internet and mobile technology have changed the way we behave, purchase and interact."