New Vista emerges for Yorkshire-based creative agency

LOGISTIK Group, the Yorkshire-based communications agency and events company, has changed its name to Vista as it aims to expand with new investment.

Last year, entrepreneur Dirk Mischendahl sold his shares in Logistik, the communications and brand agency he established in 1996.

Mr Mischendahl, a former car mechanic, hotel worker and psychology student, founded Logistik with a team of four, based in a tiny office above what used to be the Town and Country Club in Leeds.

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Over the last decade, Logistik has become known for organising events such as the London premiere and after show party for Be Cool, the film based on Elmore Leonard’s pulp novel. John Travolta, the film’s biggest star, told the Logistik team that he rated the party as one of the best he had attended.

Last year, Mr Mischendahl confirmed he had sold his 50 per cent stake in the business for a “significant” sum. He said he was certain the business would move forward under the leadership of joint managing director James Wilkins, who has been with the business since 2006.

Under its new name and branding, Vista plans to maintain Logistik’s presence in the events sector and also develop its communication consultancy, film and digital work.

The company’s client list includes Lloyds Banking Group, BT, Natwest and Leeds-based supermarket chain Asda.

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William Sutton, the operations director at Leeds-based Vista, said the company had 105 staff, and a turnover of £15.3m, which was slightly up on last year.

He added: “We’re having a year of investment, taking on more specialist staff in Leeds and London.”

A company spokesman said that Vista had also recently signed a consumer facing contract with HP in Europe.