NewRedo to help start-ups reach target market

Mr Brayshay and Mr Luby are now directors of NewRedo, based in the Round Foundry Media Centre, Leeds. The pair’s past clients include retailer Walmart, telecommunications giant Orange, airline easyJet, the Lotus F1 Team and business software experts Sage.

Mr Brayshay said NewRedo offers “a highly viable alternative to traditional software providers for new business ventures”.

He said: “For early stage start-ups, spending money in the wrong area can be terminal. We help our clients focus on the features that are fuelling growth and enable them to stay flexible in response to customer behaviour.

“We’re hugely commercially effective in building software, as we’re experts in taking a vision and stripping it down to the real essentials. We can get start-up businesses to market, fairly typically with only 25 days’ development and for less than the cost of a family car, while also allowing them to understand their customers better. We don’t go in for long contracts or committing clients to massive expense. We have less exposure to them, and them to us, than under traditional arrangements.”

NewRedo’s software development, consultancy and implementation services include technical and architectural guidance, plus coaching.