Online sales of electronics soar by 121 per cent at Dixons

Dixons Carphone said that it has seen online sales of electronics soar by 121 per cent over the vital Christmas period compared to a year earlier.
Dixons Carphone said that it has seen online sales of electronics soar by 121 per cent.Dixons Carphone said that it has seen online sales of electronics soar by 121 per cent.
Dixons Carphone said that it has seen online sales of electronics soar by 121 per cent.

Online made up 75 per cent of the retailer's UK and Ireland sales in the 10 weeks to January 9, although proved much less important internationally.

Dixons said that despite Government-mandated shop closures in the UK, Ireland and Denmark, the company still expects to deliver full-year profits in line with market expectations.

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Dixons Carphone chief executive Alex Baldock said: "We're winning online, where we're the biggest and fastest-growing specialist technology retailer in all our markets.

"Even where stores have been closed, our work to bring the best of digital and physical shopping to every customer has borne fruit in such innovations as our one-hour drive-thru order & collect and ShopLive.

"Our flexible infrastructure and accelerating transformation mean we've been able to react ever faster to changing trading restrictions while building more lasting and valuable customer relationships.

"The outlook remains uncertain and we're still far from our full potential. But this strong performance makes us more confident than ever that we're on the right path to create a world-class business for colleagues, customers, shareholders and society."

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