OptiBiotix launches new product amid a surge in interest about health and wellbeing

The York-based firm said WellBiome is an evolution of SlimBiome, an ingredient sold in more than 70 countries to support weight loss and weight management.

It said WellBiome provides a scientifically formulated solution for partners to extend their product value in the health and wellness market, using functional ingredients to improve immune, digestive, heart or metabolic health.

A recent NutritionInsights roundtable discussion on how the industry is coping with the Covid-19 aftermath concluded that the pandemic has prompted a significant focus on health and wellbeing amongst consumers.

OptiBiotix said topics such as immune health and staying fit and healthy are all at the forefront of minds at present. It added that broader issues, such as gut health (WellBiome) and weight management (SlimBiome), are of increased interest to consumers.

Stephen O’Hara, CEO of OptiBiotix Health, said: “The launch of WellBiome is another step in OptiBiotix’s strategy of developing functional ingredients which modify the human microbiome to improve health.

“Consumer understanding and interest in the microbiome is growing rapidly, particularly in the US, and this is creating a market opportunity that is large and expanding. The development of functional ingredients like WellBiome, backed by science and clinical studies and protected by a broad IP portfolio, allows OptiBiotix and its partners to access this large and growing health and wellbeing trend.”