Orders rise by 24 pc as Safestyle widens product range

Orders at double glazing firm Safestyle UK rose by 24 per cent in the first four months of 2016 thanks to a wider product range and investment in its brand, the firm said today.
Steve Birmingham, chief executive of Safestyle UKSteve Birmingham, chief executive of Safestyle UK
Steve Birmingham, chief executive of Safestyle UK

The Bradford-based PVC window and door maker, which is rolling out its business into the South, said it was confident about the group would deliver “excellent” results for 2016.

Speaking at the firm’s annual general meeting yesterday, chairman Steve Halbert said: “The group’s new financial year has begun very well. Order intake for the first four months of 2016 shows growth of 24 per cent versus the same period last year and is ahead of management expectations.

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“Our strong start to the year can be attributed to a number of factors, including a wider product range that represents excellent value, investment in our brand and the continued success of our market leading promotional finance.”

He added: “The comparators for the second half of the year will take into account the group’s enhanced promotional finance offer that was introduced in June 2015 and had a significant positive impact on trading in H2 2015. As a consequence, we expect the growth in order intake in H2 2016 to moderate from the current exceptional levels.

“The strong growth in our order intake to date makes the board confident that the group will deliver excellent results for 2016.”

Safestyle is one of three big double glazing players in the market and is led by chief executive Steve Birmingham.

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