Overhaul proves to be the main event

EVENTS management company evential, formerly known as C2 Events, has invested £200,000 in a brand overhaul, new website, offices and the implementation of new IT systems.

The Wakefield-based company, which was launched in 2004 by Cheryl Clarke, has moved offices four times due to business growth.

Its latest premises is The Coach House, in Andrew Street, Wakefield. The firm has seen its turnover grow from £600,000 in 2008 to £1.2m in 2010, and now employs nine people, having taken on an extra four in the last year.

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Evential works with a number of global pharmaceutical companies including Johnson & Johnson and has expanded into additional therapies including dermatology, diabetes, oncology and psychiatry. Miss Clarke said: “As we have expanded into new markets we have recognised we need to get out there and shout about the great things that we do.”