Pharmore adds new staff as it plans to expand product range to retailers

The new staff, including specialist buying directors, administration assistants, sales and warehouse personnel are being taken on by Leeds-based Pharmore to expand its product range to retailers,

The recruitment drive follows the completion of its first phase of its expansion which has extended its head office at Pudsey to increase warehouse capacity and create a new showroom, larger offices and expand its quality assurance departments for India and China. Pharmore, founded by brothers Adam and Daniel Harris in 2006, started by importing mirrors from China and distributing to UK retailers.

Since then the company has launched its Total Bathroom division, which distributes bathroom accessories, while its home decor division imports and distributes rugs, textiles, wall art, furniture and giftware.

The company also has a specialist mobility division registered with the British Healthcare Trade Association, which imports and distributes mobility and independent living aids.

Pharmore now imports products from Turkey, Taiwan, Malaysia, Vietnam and Brazil as well as China and India.

Among the company’s UK retail customers are Next, BHS, Selfridges, Aldi, Netto, Dunelm Mill, Dunnes Stores, Fenwicks, Trago Mills, TK Maxx, and TV shopping channels, Sit–Up TV and Ideal Home Shopping.

Earlier this year Pharmore opened an office and showroom in Shenzhen, China, from where it exports products to the United States, Australia, the Middle East and Europe.

Pharmore is funding the expansion with backing from Yorkshire Bank, which includes a £2.1m foreign exchange facility and an 80 per cent increase to Pharmore’s invoice finance and import loan facilities.

Managing director Neelan DeLanerolle said: “The Yorkshire Bank funding enables us to launch phase two of our expansion, an investment in people which will help to deliver the company’s growth forecasts.”