The book, entitled Share This Too: More Social Media Solutions for PR Professionals, is a follow-up to Share This: The Social Media Handbook for PR Professionals.
The four Yorkshire-based PR consultants who have contributed to the book are all either former Leeds Metropolitan University PR graduates or current lecturers with chapters by: Richard Bailey, senior lecturer in public relations; Stuart Bruce, consultant, trainer and associate lecturer; Chris Norton, managing director, Dinosaur PR, associate lecturer and PR graduate from 2000; and Dom Burch, head of social media at Asda and PR graduate from 1998.
The social media book is published by Wiley and officially supported by the Chartered Institute of Public Relations (CIPR). The hardback includes insights and guidance from more than 30 different expert contributors from the worlds of public relations, social media and digital marketing.
Three of the authors will be on the CIPR’s ‘Sharing the future of the social web’ expert panel as part of Leeds Business Week. The panel will be held on September 26 at Leeds Metropolitan University’s The Rose Bowl. See http://sbpr.co/st2leeds