Premier to expand with China buy

Electronics distributor Premier Farnell is to expand in the fast growing Asian market with the acquisition of a Chinese company that will boost its product range for design engineers.
By The Newsroom
Published 6th Jul 2012, 07:00 BST

The Leeds-based company has bought Shenzhen Embest Technology, a leading provider of embedded system development boards.

Embest has gross assets of £500,000.

Premier said Embest’s products will offer design engineering customers unique, end-to-end solutions that add value at every stage of the design process, bringing new products to market fast- er.

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Embest has more than 12 years’ experience in embedded systems design.

The company has 20,000 customers in China and over 130 employees, the majority of whom are design engineers. More than 200 universities in China have used Embest’s dedicated educational products to set up embedded systems laboratories.

Laurence Bain, Premier’s chief executive, said: “This pivotal acquisition demonstrates our substantial commitment to attracting new design engineering customers and taking a bigger market share in the dynamic and rapidly expanding Asian market.

“Embest has been a strategic partner of ours for a number of years and we share many complementary relationships with global leaders such as ARM, Freescale, Atmel, TI and NXP.

“We are now in a unique position to offer our global customers complete solutions.”

Related topics:ChinaLeeds